Hospital Content Marketing and Native Advertising
There are 4 fundamental characteristics inherent in every successful content marketing campaign we’ve fulfilled for hospitals and health systems. They...
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Creating Successful Campaigns with the Drug & Condition Match
There are many ways of creating targeting criteria on Tap Native. This overview will help guide you through the options for creating targeted campaigns on Tap Native...
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Ad Creative & Copy Ideas
We all need ideas to get the creative juices flowing. Below you’ll find several generic concepts to help you brainstorm ways of presenting your health centric product or service...
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A Unique Way to Reach Search Engine Users
Buying search is smart because you’re reaching people about exactly what they want at the right time. The fact is, the majority of searchers don’t click the sponsored links...
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New Advertiser Checklist
We’ve compiled a short list of important things to understand about your Tap Native content marketing account. Take a moment to understand these so your efforts are more fruitful...
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Health Traffic Exchange
Tap Native’s Health Traffic Exchange is an ideal way to drive in-market health audiences to your site and content without paying a dime...
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Pharmaceutical Native Advertising & Content Marketing
While typical banner and display ads have suffered fatigue and continued declines in engagement rates, in-content native ads are creating record engagement...
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Let the Conversions Begin!
You have a health-related offer for consumers or healthcare professionals. Your organization has spent a ton of time, money and resources creating a great site...
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The Value of a Visit
How providing multiple choices for engagement increases revenue for publishers and the value of native advertising spend for advertisers...
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Creating Effective Native Ads
Creating a competitive ad is essential to generating clicks as well as reducing your overall cost per click...
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What is Native Advertising in Healthcare?
Native advertising in healthcare is a burgeoning trend among healthcare marketers engaging in content-based marketing...
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Healthcare Storytelling is the New Healthcare Marketing
The health and wellness industry allocates billions to advertising budgets, creating one of the largest advertising categories in the U.S....
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How to use Content Marketing in Healthcare Public Relations
The native content marketing boom is particularly relevant in healthcare because healthcare is such an information rich industry...
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Effective Images & Best Practices
Here are some great tips for choosing the best images for your native ads...
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Native Advertising for Healthcare - What You Need to Know
Native advertising will drive 74 percent of all display ad revenue by 2021 according to sources like Business Insider. The reason is...
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Examples of Effective Native Advertising for Healthcare
Healthcare marketing is booming as more people take an active role in staying healthy. Innovative healthcare marketers are achieving a new level of success...
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