What We Do

DTC Marketing

Tap Native is the leading health and medical-focused ad platform. Unlike typical banners, Tap Native ad units are integrated into the content of hundreds of premium health and medical domains where consumers and healthcare professionals congregate online. Tap Native provides direct-to-consumer advertisers an outlet to reach users reading articles about health or medical topics using our unique Drug and condition Match Targeting System. The tech makes contextual ad targeting simple, and the dashboard’s analytics provide healthcare marketers with the data they need to optimize and scale. Since its inception, Tap Native has launched over 30,000 ad campaigns for advertisers, including hospitals, medical associations, RX & OTC drugs and products, medical devices, healthy food, wearables, telehealth services, and more.

HCP Marketing

Marketers seeking to reach healthcare professionals, including physicians, Nurse Practitioners, and physician assistants, have found an effective outlet. Healthcare professionals are notoriously overmarketed with banners. Like consumers, many HCPs have developed banner blindness. Tap Native content style ads engage healthcare pros at the right time and place, leading to high engagements and lower costs per acquisition.

Publisher Monetization

Tap Native started in 2018 and was adopted by dozens of leading healthcare publishers and advertisers within less than a year. Since that time, Tap Native has grown to become the leading native ad monetization solution for hundreds of high-quality health, medical, and wellness destinations. We are incredibly proud to have generated tens of millions in advertising revenue for publishing partners, which supports their content creation and distribution efforts. Our solution is ideal for websites that cater to consumers, healthcare professionals, or those that serve a little bit of both.

Management

Tap Native management is made of healthcare and adtech veterans with over 45 years of combined experience collaborating with top-tier companies, brands, and technology.